If you think some of Apple’s more popular products (such as the Apple Watch and the AirPods) are a unanimous favorite, you may be surprised to discover that 14.52% of the survey’s participants said they’d never buy an Apple Watch, whereas a whopping 19.35% of the participants said they’d never buy AirPods. This could mean one in five people on the street is opposed to buying AirPods, and roughly one in seven people is against buying an Apple Watch.
An extremely negative response was attributed to the AirTag, which over 20.32% of the survey’s respondents said they would never purchase. The HomePod mini, however, was the least valued item on the list. Over 20.48% respondents claimed they’d never buy one. These results could be surprising, given the relative newness and versatility of the Apple AirTags and the inexpensive high-quality speaker packed into the HomePod mini.
But these results are likely to be inconclusive with regard to personally any utility for any particular Apple product. After all, without looking deeper into the respondents’ backgrounds, it’s not possible to form any conclusions about why a respondent might have chosen the way that they did. Without digging further, you can begin to see a pattern emerging where some of the more commonly-known Apple items, such as the Apple Watch and AirPods, are getting a negative response. Due to how well-known these items are, it’s reasonable to assume that this area of the survey is where the data is least affected by cognitive dissonance.
