Razer’s latest partnership is equal parts obvious and ridiculous (and it’s a limited edition)

What you need to know

• Gillette partners with gaming manufacturer Razer with a limited edition GilletteLabs Razer Limited Edition shaving razor themed after both brands.
• The Razer and GilletteLabs razor will be available online and in retail stores as early as August 2023, with both brands planning to attend Gamescom.
• This collaboration includes the GilletteLabs with Exfoliating Bar, though the detachable handle is compatible with standard Gillette refillable razors.

In one of the most baffling yet somehow equally understandable brand partnerships in recent memory, Razer is teaming up with Gillette for a limited edition release. The GilletteLabs Razer Limited Edition (and not a shorter name that seems too lazy) results from two seemingly unrelated brands coming together for a now-obvious hardware collaboration after occupying the same gaming events and crossing paths in other hilarious ways.

Never before has ‘cutting-edge’ technology been such an appropriate descriptor for this upcoming GilletteLabs and Razer collaboration, which comes with a branded GilletteLabs with Exfoliating bar razor, and is compatible with standard refillable razors from the same brand, thankfully extended its potential lifetime if you take gentle care with the acid green-and-black-themed handle.