Nasdaq-listed real estate services company Fathom Holdings plans to add Bitcoin to its corporate treasury, a move designed to diversify its US dollar-dominated balance sheet.
According to a Jan. 23 announcement, Fathom said it can now allocate up to 50% of excess cash reserves toward Bitcoin 
BTCUSD purchases. Initially, the company plans to allocate up to $500,000 toward BTC or Bitcoin exchange-traded funds (ETFs).
The allocation “will be adjusted to align with the company’s operational requirements and prevailing market conditions,” said Fathom.
Fathom CEO Joanne Zach said the decision reflects a desire to diversify the company’s treasury holdings with a “decentralized store of value” that has seen rapid adoption since 2024. Zach further stated:
“The integration of Bitcoin into commercial and financial strategies has accelerated across financial markets, positioning it as both a hedge against inflation and a safeguard against economic and currency risks in the global economy.”
Fathom’s stock price remained mostly unchanged following the news. It’s currently trading around $1.33 per share for a total market capitalization of roughly $30 million.
Corporate, institutional adoption on the rise
As Zach noted, Fathom’s foray into Bitcoin was partly influenced by the rapid uptake of the cryptocurrency among corporate and institutional circles. In their first 11 months of trading, the US spot Bitcoin ETFs broke $100 billion in net assets, marking the most successful ETF launch of all time.
More than 70 publicly traded companies currently have exposure to BTC, according to BitcoinTreasuries.NET. Collectively, they hold more than $64 billion worth of BTC. Around three-quarters of that total is held by business intelligence firm MicroStrategy.
Meanwhile, there are 19 known private companies with Bitcoin exposure.
Proposals to make Bitcoin a treasury asset have also been submitted to Big Tech companies Meta and Microsoft. As Cointelegraph reported, Microsoft shareholders voted against Bitcoin adoption in a Dec. 10 meeting.
Nick Cowan, CEO of fintech company Valereum, told Cointelegraph that Big Tech companies are less likely to see the value of Bitcoin because their “core business is strong,” and reallocating cash reserves could be viewed as risky.
