Whoop Inc., the maker of increasingly popular, screen-less fitness bands, debuted updated hardware on Thursday with more compact designs, improved battery life and blood pressure tracking in the highest-end model.
With the new devices — the Whoop 5.0 and Whoop MG, short for medical grade — the company is looking to gather a wider audience and add to an array of gadgets pitched as smartwatch alternatives. Both products also include improvements to sleep tracking, a suite of women’s health features, Vo2 max measurement and the ability to estimate a wearer’s physiological age, while the medical-focused model includes heart health monitoring, a tentpole of other wrist-worn devices.
