Samsung firing up new smartphone chip division to fight Apple dominance


Samsung wants its own chips



Samsung’s Mobile Experience business has formed a team to develop a new smartphone application processor, likely to better compete with Apple Silicon.

Samsung’s Galaxy S22 smartphone line has suffered from performance issues, requiring a software update for optimization that throttled the chip. The Exynos chips were reportedly the cause of the issues, and Samsung has opted to use Qualcomm’s Snapdragon chip for the Galaxy S23, according to rumors.



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