Samsung is known to make some of the best NVMe solid state drives but its dominance in the M.2 SSD market appears to be waning. As per new data from Danawa Research there has been a steady decline in its market share. In January, Samsung commanded an impressive 45% of the market, but by March, that figure had dropped to 38%, reflecting a 7% decrease in just two months. This shift suggests that the SSD market is becoming increasingly competitive, with other brands gaining traction as consumers explore alternative options.
One of the biggest beneficiaries of Samsung’s decline has been Western Digital (WD). Starting with a 19% market share in January, WD saw its share climb to 24% by March, marking a 5% increase. This growth indicates that WD’s SSD offerings, particularly its high-performance models, are attracting more buyers. Factors such as aggressive pricing, solid reliability, and consistent performance may be playing a crucial role in WD’s market expansion.
Other manufacturers, including SK Hynix and Crucial, have maintained relatively stable market shares, with only minor fluctuations. SK Hynix saw a slight dip from 9% to 8%, while Crucial managed a modest increase from 7% to 8%. Although these changes are less dramatic, they signal a growing willingness among consumers to consider brands outside of the traditional industry leader.
Several factors could be driving this shift. Price sensitivity remains a key consideration for buyers, especially as more budget-friendly and high-performance options enter the market. Additionally, advancements in SSD technology mean that competitors are closing the gap in terms of speed, durability, and efficiency. Samsung, known for its premium pricing, may be facing pressure from consumers seeking better value for money.
As competition intensifies, it will be interesting to see how Samsung responds to regain its lost market share. The company may need to adjust its pricing strategy or introduce new features to differentiate itself from rising challengers. Meanwhile, brands like WD, Crucial, and SK Hynix will likely continue leveraging this momentum to expand their presence in the SSD market.
The report also shows a strong shift towards PCIe 4.0 SSDs, which accounted for almost 70% of sales in February 2025. As more motherboards and gaming consoles support PCIe 4.0, users are prioritizing faster speeds, while PCIe 3.0 SSDs have declined to 28%. This trend suggests that despite their affordability, older-generation drives are losing appeal as consumers seek better performance for gaming and professional workloads.
The trend in M.2 SSD capacities shows that 1TB has become the new standard. Back in 2021, 500GB SSDs dominated the market, accounting for 52.74% of total sales. However, starting in 2022, 1TB models quickly gained popularity, narrowing the gap. By 2023, 1TB SSDs had overtaken 500GB models, reaching a 48.8% market share, while 500GB options fell to 23.93%, signaling a significant generational shift.
Another key trend is the growing demand for 2TB SSDs. With just a 6.74% share in 2021, their adoption has steadily increased, reaching 19.48% as of February 2025. This shift reflects the rising storage demands of modern PCs, driven by larger OS requirements, games, and applications. As a result, more consumers are turning to 2TB SSDs as a practical, high-capacity solution.
