Evan Spiegel (Source: Wall Street Journal)
Evan Spiegel says that App Tracking Transparency in iOS 14 hurt his Snapchat app, but believes Apple is doing the right thing for users — and businesses.
Apple’s requirement that apps ask users for specific permission to track them has had a big impact on advertisers, and on app developers. Snap CEO Spiegel says that the move was a jolt, but he believes Apple is adapting to help developers.
“I think the good thing, I’m optimistic, is Apple does continue to iterate,” he told the Wall Street Journal. “And so while this transition has been disruptive, I see a real commitment from the Apple team to continue to improve so that their developers can be successful on their platform.”
