Brian Tong was given a unique opportunity for his latest YouTube video: a golf cart ride around Apple Park with guest stars from various different Apple executives. The video focuses on the “State Of The iPhone,” with topics ranging from the iPhone’s camera to artificial intelligence and much more.
Featured throughout the video are:
- Kainann Drance, VP of iPhone Product Marketing
- Alok Desphande, Camera Software Engineering
- Anand Shimpi, Hardware Technologies
- Della Huff, Photos and Camera Product Marketing
- Greg Joswiak, Senior Vice President of Worldwide Marketing
There are a few different interesting tidbits in the video, including from Shimpi talking about Apple’s plans for artificial intelligence:
You look at some of the first party use cases that we’ve had for a while, the camera, both from understanding the scene to configuring the camera to ultimately improving the final image capture.
But on top of that, you’re already seeing developers ship things like Stable Diffusion and large language models on device today.
And so I can’t talk about the future, but I think Tim has mentioned that, you know, we have some exciting stuff coming up, but I can say from a hardware and a software standpoint, I think we’re extremely well positioned.
Check out Brian’s full video below, and stay tuned to the end to watch Joz get hit by a golf cart.
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