Tether and the Reku crypto exchange are launching a nationwide crypto education roadshow in Indonesia, aiming to boost digital asset literacy across major cities.
Stablecoin issuer Tether joined forces with Indonesian crypto exchange Reku to launch a nationwide educational initiative aimed at enhancing crypto literacy across the country.
The joint collaboration will feature a roadshow running from September through March 2025, covering 10 key cities, including Bali, Medan, Yogyakarta, and Jakarta, among others, according to a Sept. 4 press release.
Through this initiative, Tether, the largest stablecoin by market capitalization, wants to elevate public understanding of blockchain technology and crypto by raising “awareness of the benefits of blockchain, crypto assets, and peer-to-peer technologies.”
Tether targets booming Indonesian crypto market
The roadshow comes as Indonesia rises as a significant player in the global crypto market. The country ranked seventh in global crypto adoption in 2023, according to Chainalysis data. The country saw a notable increase in crypto transactions, reaching 211 trillion Indonesian Rupiah (around $13 billion) in May while registered crypto investors totaled over 20 million, according to local reports.
Reku co-CEO Jesse Choi commented that both parties aim to “reach and educate thousands of participants through the literacy series with Tether during the educational roadshow in 10 major cities.”
Making crypto education accessible
The roadshow is part of Tether’s broader strategy to advance digital finance adoption in emerging markets through its newly established Tether EDU department, focused on crypto education. In early August, Tether partnered with the Africa Blockchain Institute, a Rwanda-based blockchain think tank, to expand its educational initiative to Ivory Coast.
The partnership aims to bring blockchain education to students through workshops at five universities in the West African nation, including Université Félix Houphouët-Boigny, Institut National Polytechnique Félix Houphouët-Boigny, and Pigier Business School.