LeaksApplePro reports that people should not expect the Apple Car to cost less than $100,000. Apple, like all EV manufacturers, likely wants to give Tesla a run for its money. The latter automaker sells cars that range from the $41,940 entry-level Tesla Model 3 to the $132,940 Tesla Model X Plaid; the company isn’t known for making cheap cars and its brand isn’t associated with the term “affordable.”
One market trend focuses on low-cost, high-performing EVs like the Mini Cooper that sells for $33,900, which after tax credit and incentives can go down to just $25,000 or less. Another trend is the reinvention of the American classic big-car icons, with models like the new EV Hummer or the Ford F-150 Lighting also selling for relatively affordable prices, particularly when you in include the tax credit.
On the flip side is the high-performance luxury segment dominated by Porsche, Mercedes-Benz, Polestar, Audi, Tesla, and others. While these brands do sell affordable models, their top lines are all expensive aspirational products. The 2023 BMW iX M60, for example, sells for $105,100, while the Audi e-tron GT starts at $102,400. Similarly, the 2022 Mercedes-Benz EQS sells for $103,360 and the Polestars 1 goes for $155,000. If Apple belongs to any segment, it is definitely this one, as arguably no other brand is more aspirational in its marketing strategies. It is more than logical to assume the Apple Car will be priced above $100,000 — unless, of course, the company builds two models: one EV for the masses and another to push the limits.
