The Apple Vision Pro has caused quite a stir since it was announced at WWDC 2023, and its odd-but-captivating design has prompted several competitors to begin development of their own premium AR headsets, including Meta.
The rumors swirling around the supposed Meta headset suggest that the company has partnered with LG to launch the mixed reality device at some point in 2025, with pricing set lower than the staggering price point of $3,499 of the Apple Vision Pro.
Wccftech reports that the potential headset will feature the same ‘Pro’ tag, with the official name said to be the Quest 4 Pro. The partnership between LG and Meta mirrors that of Apple and Sony, so we can expect LG to be in charge of display production.
More choice is always welcome
With the potential launch date set for a few years from now, it seems likely that Meta intends to see how consumers take to the Apple Vision Pro. The report from Wccftech suggests that a cheaper model of Meta’s headset will retail for $200 in 2024, with the Quest 4 Pro following a year later at an undisclosed price.
While there are still a lot of mixed feelings surrounding the Apple Vision Pro leading up to the launch, it could be a good sign that other tech companies are looking into offering cheaper alternatives.
Apple may be able to argue that the high cost of its headset is a result of the premium design and features offered, but if competitors like Meta could jump on the wagon and provide something similar for cheaper, Apple should start feeling a little nervous.
