Between website discount codes and the proliferation of online-only retailers, you’re more likely to find better deals on exercise equipment online than you will in-store, and you can use online discounts to your advantage when shopping in-person. Besides the obvious convenience, buying online can streamline comparison shopping, and you’re not limited to whatever selection a physical store may carry.
Sign up for email alerts. Not all retailers follow a set rubric for when to discount their merchandise—if you have your eye on specific fitness brands, like NordicTrack, Adidas, and Oura, sign up for their newsletters so you can be among the first to learn about any surprise sales and discounts throughout the year. New subscribers also often get some sort of discount when they sign up, and some retailers also offer a yearly discount on your birthday, which can snag you some additional savings.
Leverage price-match policies. If you do decide to buy in-store, you can use your online price research to request a price match at a brick-and-mortar store like Best Buy or Target, which means you can get your equipment same-day—if you have the means to carry it out of the store.
Keep an eye out for shipping fees. Buying online and shipping to your home can not only prevent some unfortunate mishaps, but many online retailers often offer free shipping on big-ticket items. However, in the event your purchase doesn’t meet the free shipping minimum, it may be worthwhile to consider whether the cost of shipping negates any other savings. You can opt for store pickup to avoid shipping fees while still taking advantage of exclusive online discounts.
Be aware of return policies. It’s smart to test out floor models of equipment before you buy, but it’s not always possible. So if you find yourself stuck with a wedgie-inducing exercise bike or a behemoth of a treadmill that won’t fit in your space, it’s easier (and more cost-effective) to just return it instead of letting it collect dust in your home as an overpriced coat rack or art installation. Most retailers offer a 30-day return policy, but be sure to read the fine print, which can include restocking fees, withholding refunds on shipping or setup fees, and even requiring the original packaging.
