The Best Tips on Making A B2B Pitch Deck That Works

A pitch deck is a presentation tool utilized by start-ups and small businesses to persuade investors to secure financing for their business. A well-crafted pitch deck template can really tell the story behind the business plan. As a result, it can convince an investor to give you an opportunity.

Whether you are looking for investment from private equity firms or venture capitalists, you must have a B2B Investor Pitch Deck that speaks very highly about your company at first sight. In fact, before pitching up your idea in front of any investor, you must create a thorough B2B Pitch Deck first as it would help you to do some major things:

1. Describe Your Business Idea to Investors.

It’s a crucial element that you must include in your pitch deck. It describes the business environment, the market space, and how it fits into the industry while explaining what kind of company you’re building and how it will deliver value to its customers. It also offers an overview of who would be your target customer base, along with revenue projections.

2. Explain Your Message.

Before getting into the details of the business, you must develop a clear strategy to explain your message. Then, when somebody sees your B2B Pitch Deck, they’ll know what’s happening in your industry. This part aims to get investors excited about doing business with you.

3. Engage Your Audience.

The best pitch decks know how to engage their audiences. The B2B Pitch Deck is not just a dry presentation of data. Still, it’s something that will get investors interested in you and your company. A pitch can get people emotionally engaged with the idea by giving them concisely written information about the business. It doesn’t have to be complicated, but it must be interesting.

4. Convey Your Unique Selling Points.

To do that, you need to find a way to ‘hook’ them at the beginning of your B2B Pitch Deck. The hook will encourage the investors to move forward through your presentation. It can provide an outline of how they can help you and your business to achieve success.

5. Take Your Audience on a Journey.

Your whole presentation should be an emotional ride that makes investors feel something. You need to let them see how the business works, why it’s different from its competitors, and what problems it can solve for their customers, along with other benefits.

6. Define the Goals of Your Investor Pitch.

Define the goals of your presentation so that you know what you will achieve during the presentation. Ensure that you know your investors’ reactions during your pitch and how many important questions they might ask before investing in your business.

7. Put Yourself In the Place of the Investor.

Before preparing a slide, it is highly recommended to put yourself in the shoes of an investor so that you can quickly know what they are looking for in your pitch deck. Investors look for several points in a B2B Pitch Deck that can help them determine the future of an idea, its potential, and how it will work with their investment.

8. Keep Your Presentation Short.

You don’t need to add every detail about your company in the presentation, but only the critical points related to your business proposal and plan should be included. The main objective of presenting a pitch deck is to convince investors about your company’s potential and how they can make money by investing in your idea. So keep your pitch deck design concise yet relevant. Remember, less is more!

9. Explain the Market Size & Growth Potential for Your Business.

It is recommended that you show the current size of the market and its potential growth for your B2B idea. Investors generally look for a business that can expand into a new market or increase its customer base to generate more revenue.

10. Show How Much Funding is Required.

The next step is to know the funding requirements for starting, running & promoting your business. Then, you need to explain how much funds are required to expand the business, maintain its current position and achieve all objectives. Basically, investors look for companies that can generate significant returns on investment (ROI) every year.

11. Describe Your Unique Value Proposition.

The last step is to show how your company can be different from the other competitors in the same market. Make sure that you highlight your unique value proposition to differentiate your services or products from others.

12. Create a Compelling Story.

Make sure that you tell a compelling story about how you came up with an idea, the journey behind building up your company, and your future plans for your business. Remember, investors do not generally look for technical details. Therefore, all the information in a slide should be communicated clearly to make a proper impact.

If you’re stuck in a rut, take inspiration from pitch deck examples. Or, better yet, utilize pre-made templates for a pitch that’s guaranteed in the bag! Design platforms like Venngage provide practical, ready, and easy-to-use templates. All there is to do is upload your content without worrying about the layout and design. So check it out here and be ready to present the best pitch of your B2B career!