Nowadays, there are a number of services that make it quick and easy for you to make a unique popup for your website. However, even with ready-made templates and forms, the popup has to be carefully designed and adapted to the interests of your customers. By using popups correctly and thoughtfully, you can not only increase the conversion rate of your website, but benefit your customers as well. In order to succeed, avoid common mistakes and build trust with clients, you need to be aware of some rules and principles for creating popups and we are going to share them with you.
Usually the notion of a popup refers to an ad window on a website that occurs regardless of the user’s wishes. The purpose of the popup is to make users perform a certain action such as: subscribe to a mailing list, leave a review, participate in a promotion, order a callback service or leave their email address. Most often, a popup is needed to gather contact information for a potential customer. In this way, the owner of the website builds up a database of contacts with which he can later work.
For what purposes popups are used
Not all website owners use popups to gather customer contacts. Some online shops use popups to show their customers that they care about them by posting tips or offering to write to a technical support chat. The point is that promotion of the website in search engines alone is not enough. A successful website requires a high percentage of visitors. Therefore email marketing can significantly increase that figure with the help of a popup. The more visitors subscribe to your mailing list, the higher the attendance rate will be on your website.
How popups can benefit customers
By agreeing to be informed, the client expected to receive some kind of benefit for themselves. That is why marketing specialists set up a popup so that the user wants to sign up for it. For example, you can offer the client a discount on the first order and send a promo code to their email. Also, users are offered some useful and interesting manuals in electronic form: a guide, a checklist, a book or other valuable information.
Simple guide on creating a popup
Before we move on to the guide, it should be said that to make the process of creating pop ups easier, you can always turn to a popup builder, with the help of which you can create a popup window in a few hours and without calling a professional ux-designer. But first, we are going to give you some useful tips.
- Use simple and concise design
Avoid overloading the popup with too much information. Keep your design simple with the same color scheme that is used on the web page. Make sure the text in the popup is readable and unobtrusive. Long text is unlikely to be read, try to keep it as short as possible, limiting it to a few key sentences. Do not ask users at once for their phone number, email and name.
- Don’t overload your popup
In order to avoid the user’s immediate desire to leave your website when a popup appears, there must be a special button on the popup window that allows the visitor to quickly close the advertisement. Typically, this button is depicted as a cross or indicated by the word “Close”. However, often, designers cunningly and deliberately make the close button too dim, hoping that people can not immediately find it and close the window. If a visitor wants to hide the popup, they should be able to do so.
- Make a delayed appearance
When a user first comes to the website, they usually don’t get much excitement from the appearing popups. Give the visitor time to look around. The appearance of popups can easily be configured, in a one or two minutes after the transition to the site was made.
- Stick to a unified design
When a popup is out of step with the overall style of the whole website and doesn’t align with brand identity, it’s unlikely to perform the function it was designed for. In order to prevent such a discrepancy, the style and design of the popup should be consistent with the interface of the web page. Brand values, or the so-called tone of voice, should be taken into account when crafting the text of the popup. Design can tell a lot, which is why all the components of the popup: color, style, text, font, image, should be consistent with the overall website layout.
- Optimize popup for mobile devices
Around half of online purchases around the world are made via mobile devices. Making the website user-friendly is very important both for companies and their customers. Yet if you don’t have the opportunity to create a separate app, try to make sure that all the elements of the website are adapted to mobile devices.
- Place the popup in the right place
Sometimes you may see a pop-up element stretching the full width of the site, although this happens rarely. An important feature here is the positioning of the window. The best option is to put the popup in the lower right corner of the website, which won’t cause much annoyance and at the same time won’t distract users from viewing the page.
Well, to sum everything up, popup is definitely a prospective and useful tool for businesses that allows them to promptly build up communication with customers. Pop ups can increase website conversion rates, create a base of warm leads, expand the client base and gather useful information. But they need to be applied carefully so that site visitors see a nice addition rather than an annoying advertisement, therefore, don’t be afraid to try them out and you will for sure see the results.
