Technology’s role in the automotive world is growing at an exponential rate. It seems like every day that we read announcements of new technological features that will change the way we view cars. However, among the many innovations, there is one piece of tech that stands out, laying the foundation for every other example of innovation.
There are tons of features in new cars that make them more comfortable and less taxing to drive. From self-driving features to advanced infotainment systems. However, at the forefront of all of these technologies is artificial intelligence.
We take a dive into how artificial intelligence is shaping the automotive world. We look at some of the core functions that AI serves in a vehicles and how it can improve our lives. Outlining some of the key players in the current market, we find out who is leading the march in the AI revolution.
In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from various manufacturer websites and other authoritative sources, including TopSpeed.
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Artificial Intelligence is The Next Automotive Revolution
Innovation in the automotive world has always been focused around making the user experience better. The problem is that this has historically meant a lot of independent features that you have to set and control based on your preferences. However, automakers may have a solution to that.
Adjusting To Your Preferences
Artificial intelligence represents a solution to a lot of the issues that automakers are currently running into with their cars becoming so technologically advanced. Users have more choice than ever when customizing the experience in their vehicles, but doing so often takes a lot of time and takes focus away from driving.
Artificial intelligence in vehicles aims to lessen the load on the driver by adjusting to their individual preferences. It aims to make each vehicle more personalized, with settings automatically adjusting to where you want them. It can adjust navigation routes based on paths you like to take, it can adjust suspension settings by reacting to the road surface and how you drive, and it can even react to your commands and give detailed feedback.
Automakers Leading The Charge in Artificial Intelligence
- Tesla
- Mercedes-Benz
- BMW
- Lucid
- Porsche
Artificial intelligence in cars is no longer something of the future. There are plenty of cars on the road today that make use of this revolutionary technology. Above are just a few of the automakers leading the way. From self-driving features to creating a more comfortable cabin, AI is here.
Tesla was certainly one of the first automakers to utilize artificial intelligence, with vehicles like the Model S representing their best efforts. Since, luxury brands have taken after Tesla and included self-driving features in their cars. Companies like Porsche have even gone beyond Teslas scope, with things like AI-controlled stability control.
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AI-Driven Self-Driving Changes Transport As We Know it
Interior shot of Tesla’s Cybercab concept
One of the most tangible progressions when it comes to artificial intelligence in vehicles is seen in self-driving functions. The ability for cars to navigate streets and traffic to get you to your destination is revolutionary. These systems are made possible through the use of artificial intelligence.
Level Two Self-Driving Systems
- Toyota/Lexus – Teammate
- Nissan/Infini – ProPilot Assist 2.X
- Jeep/Ram – Hands-Free Active Driving Assist
- General Motors – SuperCruise
- Ford/Lincoln – BlueCruise
- BMW – Highway Assist
Currently, artificial intelligence has made level two self-driving widely achievable by a number of different automakers. It is no longer something reserved for those driving luxury cars. While brands like Mercedes-Benz and BMW do offer autonomous driving features, you can also get them in more mainstream products from the likes of Kia, Hyundai, Chevrolet, and Ford.
Cars with level two self-driving essentially process information gathered from a number of different cameras and sensors to control the speed and steering of your vehicle. However, the driver still needs to remain aware and ready to take control at any moment. This takes all the mental strain of driving off of the driver.
Level Three Self-Driving Systems
- Mercedes-Benz – DrivePilot
As of now, Mercedes-Benz is the only automaker offering level three autonomy in the United States. DrivePilot is currently limited to specific areas in California and Nevada, but it is still impressive that the company has delivered level three autonomy before any one else.
Level three autonomy means that the driver is allowed to completely take their hands off the wheel and perform a secondary task while driving. However, you must remain alert enough to take control of the vehicle when necessary. Many companies are working on adopting level three automation and beyond, though.
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Artificial Intelligence Also Reshapes the Experience in the Cabin
While self-driving is certainly the thing that most people refer to when talking about artificial intelligence in vehicles, there is a lot more to it. This new technology has the ability to completely reshape the experience of the driver and passengers in the car by adjusting to their wants and needs.
Infotainment Control and Features
- Voice assistants
- Natural language processing
- Predictive navigation
- Adaptive displays
- In-car AI chatbots
Alot of the current artificial intelligence in the cabin of vehicles centers around the infotainment system. Controlling the infotainment system through voice commands has been a thing for a while, but AI enhances the experience by allowing the system to react to your commands in a more dynamic way. Artificial intelligence also allows your system to process gesture controls.
Navigation is another big area where artificial intelligence has taken control. Your system has the ability to process things like your driving style and preferences, real-time traffic updates, and weather conditions to create the optimal route for you. It can also adjust your route based on other needs, such as planning stops to charge your EV.
Comfort and Performance Features
- Adaptive climate control
- Smart seat adjustment
- Noise cancelation
- Predictive suspension
- Cabin air quality control
Automakers also utilize artificial intelligence to enhance your comfort and adjust the cabin based on your preferences. Some cars, like the Nissan Ariya, have facial recognition to instantly engage your personalized driver profile. This will adjust things like seating positions, ambient light settings, and gauge cluster profiles.
The most impressive AI-driven comfort feature in vehicles, however, is in those that have adaptive suspension. Companies like Porsche have integrated systems that read the road ahead of you and adjust your suspension settings numerous times in a single second to produce the most comfortable ride possible.
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The Future of Automotive AI is Bright
A shot of NVIDIA Cosmos detailing elements at an intersection
The current state of artificial intelligence is fairly impressive, and it’s getting better by the minute. There are a number of projects in the works that aim to improve artificial intelligence in vehicles. Things like full-autonomous vehicles and infotainment systems that can have conversations with you are just around the corner.
Developments in Artificial Intelligence
One of the most impressive developments in the world of automotive artificial intelligence is NVIDIA’s new Cosmos platform. It provides a new way for AI models to learn. It can generate millions of hours of 3D-rendered simulations and process it quickly to help AI models learn how to react to a plethora of situations without ever having encountered them.
There are a ton of other developments and the world of artificial intelligence is constantly shifting and evolving. One thing that is certain is that AI in vehicles is around to stay. While there are concerns about its integration, many automakers claim that giving control over to automated systems will make roads safer and will reduce travel time. There is also little arguing against the fact that AI improves the user’s experience in the cabin in ways that we didn’t even know we needed.
