The online environment is getting more crowded as global companies upload thousands of new websites daily. It is a challenge to make yourself stand out above the rest. In addition, many sites offer similar products or services. For a website to survive, the site should be well-structured and developed. It should have all the elements that will make it attract target consumers. It should sell. And the primary feature to make the site relevant and visible to its audience is search engine optimisation or SEO.
SEO is a complex process that includes many types. Although there are different forms, the ultimate goal of SEO is to increase a website’s visibility to search engines. Visibility ensures that the consumers can find the website quickly.
The essential thing you require is an SEO-friendly website design, but first, you should understand why it is important to create such a website.
Creating an SEO-friendly website
An SEO-friendly website allows search engine crawlers to access your site easily. It means that the crawlers are able to understand the content and structure of the site. Making an SEO-friendly site, like what SEO Oxfordshire professionals from xist2.com are experts in, involves the following:
1. Providing unique page titles and descriptions
All the pages must have unique meta titles and descriptions. The meta title should be around 50 to 60characters long. The description, on the other hand, should have a maximum of 155 characters. These two elements are vital for search engine indexing, and these short texts summarise a web page.
2. The URL structure should be clean
The developer should ensure that the webpage’s URL is clean and follows the search engine indexing guidelines. Permanent links should be:
• In lower case
• Descriptive
• Separated by dashes
• Contain organic keywords
3. Quick loading webpages
One of the common problems among websites is the inability to load faster. An SEO-friendly website should be SEO audited to improve the site’s loading speed. It also helps if there is image optimisation. Adding alt text to images further contributes to the fast loading of pages because crawlers understand texts but not images.
4. Providing unique content
Every content that you put into the web pages must be unique. The search engines can recognise websites that have plagiarised content. When this happens, the search engines can flag your site, reducing its SEO friendliness significantly. The page should have proper content structure, with all the elements, such as:
• A header
• A page title or H1 tag
• Content with subheadings
• Sharing options, author’s bio or information
• Footer
5. Having internal links
You provide a well-rounded map of your site with internal links. Internal linking helps the search engine crawlers associate relevant and related pages together.
Having an SEO-friendly website is essential to any business, as it can help increase organic traffic to your site. When you utilise SEO best practices, you will have a cost-effective means of driving traffic. You do not have to spend too much on advertising, and it helps improve your brand’s credibility. In addition, it can help provide an enhanced user experience, especially if you optimise your website for various devices.
