The holiday season is upon us, and Apple would have you believe that its products make the perfect gifts for your loved ones. A new CIRP report reveals, however, which Apple products tend to get gifted and which ones miss out on a holiday boost.
Apple Watch and iPad make common holiday gifts
CIRP polled owners of Apple products over the course of a year to ask if they received their devices as gifts or not.
By doing so, they were able to track which Apple products benefit from a big gifting boost during the holidays, and which do not.
First, an important disclaimer: CIRP only focused on core Apple products like the iPhone, iPad, Mac, and Apple Watch. Accessories like AirPods—which I’m sure are very popular during the holidays—were excluded from the survey.
That said, two devices were the clear winners among gift-givers.
- Apple Watch was received as a gift by 9% of respondents during the holiday quarter. This compares with a typical 2% receiving it as a gift during the rest of the year.
- iPad was received as a gift by 6% during the holidays, up from its normal 2% as well.
iPhone and Mac are very rarely gifted
What about Apple’s most popular device by far, the iPhone?
It turns out, iPhones are very rarely given as gifts—either during the holidays or any other time of year.
Close to 0% of respondents reported that their iPhone was received as a gift, and that number held steady for the entirety of the year.
Which honestly makes sense. Buying a new iPhone is not only expensive, but in many cases it means signing someone up for monthly installments. It’s like ‘buying’ someone a car then sticking them with monthly payments moving forward.
The Mac, similarly, fared poorly as a holiday gift. Only about 1% of those surveyed had received a Mac as a holiday gift, a tiny increase from the rest of the year.
Another way to interpret this data is that Apple’s two least expensive products, the Apple Watch and iPad, make popular gifts. And its more expensive products, the iPhone and Mac, do not.
In any case, whether you’re shopping or making a wish list, perhaps this report can guide your shopping and asking. Or at least help you justify not buying a new iPhone for your child or significant other.
Do the results of CIRP’s survey surprise you at all? Let us know in the comments.
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