While Apple was granted a series of design patents from the U.S. Patent and Trademark Office this week, they also filed for the figurative trademark for ‘Apple Pay later’ in Hong Kong.
Figurative Trademark for ‘Apple Pay Later’
At Apple’s WWDC22, Corey Fugman, Senior Director of Wallet and Apple Pay introduced ‘Apple Pay Later’ as presented below.
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Apple’s Hong Kong trademark filing that is presented above was filed under International Classes 35 and 36 as detailed below.
International Class 35 overview: Business management; business administration; business consulting services; advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; providing business, consumer, and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; retail store and online retail store services; retail store services provided via the Internet and other computer, electronic and communications networks; retail store services in the field of books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest, provided via the Internet and other computer, electronic and communications networks; retail store services in the field of entertainment featuring movies, television programs, sporting events, musical works, and audio and audiovisual works, provided via the Internet and other computer, electronic and communications networks; retail store services featuring computer, electronic and entertainment products, telecommunications apparatus, mobile phones, handheld mobile digital electronic devices, and other consumer electronics, computer software, and accessories, peripherals, parts, and carrying cases for such products, provided via the Internet and other computer, electronic and communications networks,” and more.
International Class 036: “Financial services; financial transaction services; financial advice, consultancy, management, research, planning, and information; investment advice, consultancy, management, administration, research, planning, and information; securities brokerage services; mutual fund and hedge fund investment services; banking services; currency exchange services; bill payment services; providing secure commercial transactions; electronic funds transfer and payment services; issuance of credit cards, debit cards, and stored value cards; credit card, debit card, and stored value card payment authorization, verification, and transaction processing services; underwriting of life, health, property, and casualty insurance; health care plan services; insurance brokerage, information, and consultancy; real estate brokerage services; real estate and mortgage lending services; charitable fundraising services; providing educational scholarships; warranty services; underwriting product warranty programs; providing extended product warranties; product warranty claims administration services; evaluating the cost of repairs of consumer goods; providing service contracts on consumer goods; underwriting anti-theft protection and product damage insurance.”
Key Granted Design Patents
While there were a series of 10 design patents for Apple published by the U.S. Patent and Trademark Office on Tuesday, only four of them were original grants. The design patents presented below cover two that are for retail store fixtures, with one of them being for ‘Apple Fitness. The others cover ‘Beats Studio Buds’ and a retail display for the iPhone 11 Pro. Although Apple’s iPhone 11 Pro debuted in 2019, Apple only filed for this design patent in October 2020. Whether Apple will ever use this iPhone stand fixture again in the future is unknown at this time.
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