Three characteristics to ensure success for live streaming

“The only thing that is constant is change.” In a world shaped by the Covid-19 pandemic over the past 18 months, never has this quote from Greek philosopher Heraclitus been more true. Shaped by lockdowns and social distancing, the world in which we live, learn, and work has altered irrevocably, with technology coming to the fore as a critical enabler for collaboration, engagement, and how we consume content.

About the author

Gordon Brooks is Executive Chairman and CEO of Zixi.

With regards to the latter, as an example, according to Nielsen, the most popular activity for stay-at-home workers was listening to music on an AM/FM radio station or streaming services, with 40% listening daily. This was closely followed by watching TV or streaming content during a work break, with 33% watching every day.

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