From dancing to singing and decorating your home cooking or fitness, there’s something for anyone on TikTok. The social media platform has grown in popularity at an alarming pace, and you might not even have downloaded it as of yet. As the top downloaded app of 2020, there’s no reason to wonder why users are saying it’s addictive.
When it comes to getting involved with TikTokinfluencers, it’s a bit nebulous in the event that the platform is unfamiliar to you. But, brands that have made the switch have seen amazing outcomes.
There are two major reasons as to why TikTok has grown to be a fantastic platform for marketing by influencers. The first is the diversity of content that is available has resulted in the formation of different communities within the application. That means no matter what your preferences are as an individual or what your product’s needs are in the form of a brand, there’s a place that’s on TikTok to satisfy your needs.
The second reason is that the algorithm for your page is so well tailored to each person which means that you will see videos appear on your screen that you are most likely to want to watch. What’s unique from other platforms is that any type of video can appear on your page for you, regardless of whether you are a follower or not.
With a lot of influencers in this area that have been on the scene for a while, they’ve often begun as the Instagram-based influencers at first, but then gained followers on TikTok because of it. Some stars who are primarily popular through the app have gained popularity later on other channels , such as Instagram and YouTube as well.
The most popular TikTokers come across a wide range of categories with different contents. Let’s take a look at these famous people and find out what makes their content so fascinating.
1. Charli D’amelio
This 16-year-old from Connecticut gained a following fast after a viral clip of her performing an exercise in dance. With more than 100M followers after less than a year Charli’s career has gone in completely different directions. Her content is very popular with younger followers. It typically involves dancing challenges using different music and effects.
2. Addison Rae
With 78 million followers, Addison Rae falls in at the second spot. As a former dancer and cheerleader at High School, it’s not a surprise that she’s gained a lot of attention with her dance-themed videos, too. Addison has gained a significant following on Instagram also, and has become increasingly an Instagram influencer and has recently directed her content into areas other than dancing.
3. Bella Poarch
Bella is among the most recent TikTokers who gained a lot of attention following a video featuring a special effect that became viral. Her content is a bit different, with her fans enjoying her lip-syncing videos to the greatest extent. She is also gaining popularity among gamers on the platform, too.
4. Zach King
Zach has been making videos for years creating new kinds of content, and also with video editing capabilities on YouTube. He started to build an enormous following on Vine and then moved to YouTube and later to TikTokas well. In addition to participating in the latest trends, he loves to make content that incorporates tricks, magic and pranks, using his editing skills.
The next most popular TikTokers after them are:
5. Spencer X
6. Loren Gray
7. TikTok
8. Dixie D’amelio
9. Will Smith
10. Michael Le
In the past few years, several brands have turned to TikTok to promote their marketing strategies. With the same success, other brands have subsequently adopted. It takes only some to make the first leap however, it hascertainly resulted in a positive return. Let’s look at some of the brands who have partnered in conjunction with TikTok influencers on campaigns recently.
The most well-known TikTokers have been able to establish numerous partnerships with brands as well as with some of the largest brands as well. Since the platform permits videos to be shared by any user, regardless of whether they are a follower or not. There will be a higher likelihood of exposure for brands to groups that are not yet on the platform.
We’ve talked about the most popular TikTokers but this doesn’t say that brands should only be seeking to collaborate with the most influential influencers with a huge following. There have been plenty of the largest influencers and brands that have tried influencer marketing through this platform. However, because TikTok has grown in popularity with wider users, there’s been a wider range of brands taking advantage of the app, too.
Similar to any social media platform the most important thing is to make sure you’re working with influencers that are aligned well with your company’s image. It is important to ensure that you locate social media influencers who share characteristics and interests that are similar to the interests of your group of customers. You can’t rely solely on TikTok videos showing up on the homepage of any website because this is just an added bonus. The video will be noticed by the audience of the influencer.
Followership on their account is not as important as the engagement rate of their accounts, which lets us determine the level of interaction they’ve with their followers. This results from their curiosity about the content.
Heepsy allows you to analyze the engagement rates of an influencer’s profile, and compare it with the norm for influencers of this type. We’d say this is among the most crucial things to consider before deciding on which influencers to collaborate with. However, you must also examine the demographics of your audience and the interests of the audience as illustrated above.
