Virtual trade shows are the same as any physical trade shows when it comes to planning, relationship building, exhibitors, and sponsors.
The major difference is that they take place in a virtual setting with no extra cost and can cater to many people from around the world at a given time.
Just like any other offline trade show, it also offers a platform to discover potential leads, clients, partners, and opportunities.
They give people a chance to find profitable business partners, new distributors, sponsors and expose the brand to many other customers.
Though hosting virtual trade shows may seem like a cakewalk as compared to the offline placement, it still needs a lot of attention and care.
This blog will give you a tour of the ultimate guide to host a virtual trade show.
When you organize a virtual trade show, the major purpose lies in bringing people together.
Getting a better understanding of what your audience requires and demands is an important thing. It helps in executing an amazing show that leaves an everlasting impression.
Understand who your audience is and start working out their needs and wants. For instance, communicate with your exhibitors and know if they want to host demos for the launching of their products or reach out to their potential partners for collaborations
Observe your contacts and understand what matters to them the most. This will help you in designing the exhibitor experience around it.
Depending upon the needs you can easily reach out to any tech specialist in exhibitor booths.
Hosting a virtual trade show is not a solo ride. You need a good and right team and tools to carry out the entire event properly and in a trouble-free manner.
Investing in different teams would work as a backbone of the event. They would help in turning the expectations into a reality.
For instance, investing in a marketing team would aid in bringing up collaborations and different sponsors. This would also help in bringing out more registrations for the event.
Financing a technical team for your virtual trade show would help in better execution of the event as it would look after all the technicalities. This would facilitate the smooth running of the trade show without any technical issues.
Simultaneously, you need to invest and arrange tools to make your teams work easily and efficiently. For eg., you’ll need a good virtual event management platform that would help your teams to be organized from the starting till the end.
In a virtual trade show, one thing that lags behind is the opportunity to interact face to face.
However, you can offer your audience a variety of ways to communicate with each other. Choosing a virtual event platform whose main aim is networking is a perfect choice to celebrate conversations between the audiences.
Hosting a private chat option or a quick call button or any other innovative method to initiate interaction between people would aid in letting people recommend your virtual event to others.
With the virtual setting, it is quite difficult to give the real-life trade show experience and feel to the people. Therefore, it is very important to organize an event that can be as interactive as possible.
Look out for ways wherein you can create a lively atmosphere like moving visuals, hybrid experiences, live demos, and so on.
Hosting a successful virtual trade show is a bit of a task as you need to take care of both the attendee’s and the exhibitor’s needs and wants.
You should have a team that clearly focuses on the sponsors and the exhibitors. You can successfully do that by simply asking them what they require and need.
These were some of the ways to host your virtual trade show.
However, if you are looking for ideas to make your virtual trade show more engaging and exciting, then you have landed at the right place.
Below are some of the incredible ideas that will help you in hosting an amazing virtual trade show.
- Before the commencement of the event, connect with the audience.
- Host Breakout Sessions
- Gamify the event
- Build a digital swag bag
- Make it easy for people to find each other
Exciting virtual trade show ideas:-
- Virtual Food Show
- Virtual Car Show
- Virtual Property Show
- Virtual Technology Show
So these were some of the ideas and tips to host a virtual trade show. So if you’re planning out one, do not forget to incorporate them. Go ahead and make your show a big hit by using these strategies