2020 saw Amazon’s Prime Day delayed from its usual spot of being held during July until the month of October, where it kinda clashed with Black Friday, Cyber Monday, and even the seasonal holiday shopping season. This year, Amazon says that it will experiment by holding Prime Day earlier than in previous years, sometime during Q2 to be exact.
Updated May 27th: According to a report from Bloomberg, Amazon is moving up its Prime Day extravaganza to June 21-22 (Monday & Tuesday) which is just a little over three weeks away at the time of writing, and a little earlier than it was held even pre-covid.
While Amazon hasn’t announced a precise date on which we can expect the two-day Prime Day sales extravaganza to be held, June 30th would be the cutoff date if the Q2 timeline is adhered to.
Amazon’s CFO, Brian Osofsky, mentioned the timing of Prime Day whilst announcing the 44% year-on-year increase in sales through Q1 2021, stating the following:
“July is a big vacation month, so it might be better to have for customers, sellers, and vendors to experiment with a different time period. We experimented the other way, obviously in 2020, by moving it into October, but we believe that it might be better timing, later in Q2. So that’s what we’re testing this year”
Many of us are placing more orders at Amazon than ever before thanks to the ongoing pandemic and thus relying more than ever on the online retailer for pretty much everything, which Amazon would obviously like to continue. That being said, as much of the world slowly begins opening up again, spare a thought for the retail outlets who have suffered over the past year and make a point of supporting them wherever possible.