[Updated with official pricing and limitations] HBO Max will reportedly launch an ad-supported tier in June for $10 monthly


    HBO Max

    It’s fair to say that HBO Max isn’t the cheapest streaming service around with its standard subscription plan coming in at $15 a month, but the launch of an ad-supported plan could knock a third off the price if the latest report is accurate.

    Updated May 20th: The launch of the ad-supported HBO Max tier has been confirmed to launch during the first week of June with a $9.99 monthly subscription fee. As expected, the cheaper tier will not be able to access same-day launch movies from Warner Bros. which will remain an exclusive feature on the $15 tier. The thing you have to ask yourself if, can you handle paying for a subscription and still having to endure ad breaks? I mean, it’s not like $5 is a world-changing saving, I’m sure most of us would rather pony up the extra just to avoid the ads. In case you were wondering, the $10 tier will be called HBO Max with Ads.

    “HBO Max with Ads provides a superior marketing environment, featuring the lightest ad load in the streaming industry, driving engagement with consumers and efficacy for our partners,” said JP Colaco, Head of Advertising Sales for WarnerMedia. “Couple that with beloved premium content spanning all genres and audience segments, and we are delivering the best ad offering available in the market today.”


    According to CNBC, the ad-supported tier will be announced by AT&T during June with a monthly cost of $10, which is more affordable but still a tad pricey when compared to the basic plans from competing services such as Hulu (6$) and Netflix ($9).

    Besides the addition of adverts on non-HBO shows, HBO Max’s ad-supported tier will not have access to ‘theatrical premieres’ where films such as Wonder Woman 1984 are released on the service. Otherwise, the two subscriptions will be similar in terms of available content.

    “Whether a customer chooses to buy the ad-supported product or buy the straight subscription product, it’s accretive in the same ways to our business,” AT&T Chief Executive John Stankey said. “Giving consumers the choice of which version of HBO Max they prefer “is a strength” and “by no means an admission of something didn’t work out the right way. It’s always been the plan,” he added.”

    AT&T is said to be debuting the $10 ad-supported HBO Max plan during June, is it something you would consider switching over to if you are already signed up to the more expensive $15 tier?


    He’s been an Android fan ever since owning an HTC Hero, with the Dell Streak being his first phablet. He currently carries an OPPO Find X2 Pro in his pockets, a Galaxy Tab S5e in his backpack, and thinks nothing of lugging a 17-inch laptop around the world. When not immersed in the world of Android and gadgets, he’s an avid sports fan, and like all South Africans, he loves a good Braai (BBQ).




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