US Soccer Federation hires ad tech company co-founder as CEO


CHICAGO (AP) — JT Batson, co-founder of the advertising technology company Hudson MX, was hired Monday as CEO and secretary general of the U.S. Soccer Federation.

The 40-year-old replaces Will Wilson, the uncle of former Indianapolis Colts quarterback Andrew Luck. Wilson announced in June he was quitting on Oct. 31 after just 2 1/2 years. He took over from Dan Flynn, who held the job from June 2000 until September 2019.

Batson will run the federation under President Cindy Parlow Cone, a former national team player, and the USSF board of directors.

Batson played for the Augusta Arsenal club in Georgia, served as a referee and a referee assignor and is a former member of the USSF’s finance committee.

He previously worked for the venture capital firms Accel and Greylock Partners.

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Wilson will remain with the USSF through October to assist with the transition, the federation said.

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