Web data collection & digital transformation: key takeaways for putting data to work

The term “digital transformation” has a wide range of meanings. At its most basic level, digital transformation can be thought of as the transfer of processes, activities, and tools from an offline to a digital environment. This can be anything from setting up a mobile application, a website or digitally re-formatting an entire enterprise. Simple, right? Not quite.

Data consumption and use has evolved dramatically over time, assisting in the development of new business models, and promoting a customer-centric approach to transformation. We now live in a hyperconnected ecosystem where every interaction results in massive datasets being generated. This publicly available data is intrinsically tied to the act of digital transformation and is an essential part in guiding business insights, development, and decision-making.

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