The song featured in Apple’s iPhone 14 ‘Big and Bigger’ commercial is “Biggest” by Idris Elba. According to Apple, the Pro and the iPhone 14 Pro Max tote a better camera, all-day battery life, and a sleeker design, allowing for an improved user experience. The song’s beat is perfect for the ad, which quickly transitions from scene to scene to show off the various upgrades. Elba is an award-winning actor whose diverse talent allows him to take on roles that are daring, heartwarming, and everything in between (via IMDb). However, Elba wants people to know that he thinks of himself as a musician first and an actor second.
“There’s a huge stigma attached to actors or musicians crossing over from one side to the other. No one likes to see it. ‘Stay where you are!'” the actor told The Guardian, explaining that he worried about how branching out into music would change his perception as an actor. He continued: “Because my music is so much more truthful about my art – me – than my acting is. Music comes from my soul. I can connect with you more through my music.”
The song matches the energy of Apple’s commercial, which hones in on the iPhone 14’s more practical uses. If Elba’s looking to make a full-time transition to music, he’s definitely off to a good start.
