Basic Attention Token was launched in 2015 by Brendan Eich, who is also the founder of the Mozilla browser and JavaScript language. BAT is a blockchain-based system that tracks media consumers’ time and attention on websites using the Brave internet browser.
Is BAT a good investment?
BAT’s applicable use case is strong, as the digital advertising market is only going to grow going forward. Global Industry Analysts estimates the global digital advertising and marketing market will grow 15.5 percent compounded annually to reach $786.2 billion by 2026 from $350 billion in 2020.
Moreover, BAT is trying to solve problems that online advertising has not been able to address. Its aim to move toward a more transparent, blockchain-based advertising model is a win-win situation for all parties involved—users, creators, and ad companies.
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BAT’s success is tied to the popularity of the Brave internet browser, whose growth has been tremendous. Brave is the world’s first global private ad platform and has over 30 million monthly active users, 10 million daily active users, and 1 million verified creators accepting BAT. In comparison, Brave had 15 million monthly active users in Jun. 2020. As Brave’s adoption grows, so will BAT’s value.
BAT offers unique functionality and has attracted dedicated users. While it might not have the explosive potential of some meme cryptos, it could give good returns to investors in the long run—its gains are based on the merits of its disruptive technology and not speculation like most other cryptocurrencies. Therefore, BAT looks like a solid long-term bet.
