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Whole New Apple Music App Coming Next Year


Apple is planning to launch a whole new Apple Music app dedicated to classical music next year, following the acquisition of classical music service “Primephonic.”

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Earlier this year, Apple announced that it had purchased the classical music streaming service Primephonic and would be folding it into ‌Apple Music‌.

Primephonic offered an “outstanding listening experience” with search and browse functionality that is specifically optimized for classical music, as well as handpicked recommendations and “contextual details on repertoire and recordings.”

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”

Apple said that with the Primephonic purchase, ‌Apple Music‌ subscribers will be provided with an improved classical music experience. This will start with Primephonic playlists and audio content, and in the coming months, Apple will offer a dedicated Primephonic experience with improved browsing and search capabilities by composer and repertoire, better classical music metadata, and more.

Primephonic was taken offline on September 7, 2021 and is no longer available for new subscribers. Current Primephonic subscribers received six months of ‌Apple Music‌ access for free with access to thousands of classical albums that support Lossless and Spatial Audio.

Next year, Apple says it will launch a dedicated classical music app that combines Primephonic’s user interface and specializations for classical music with ‌Apple Music‌ and features such as Lossless and Spatial Audio.

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