Arguably more important, it held up over multiple washes without any damage. This isn’t a small feat — many sponges age like milk, losing structure and little chunks of foam with every wash. But the Beautyblender bounces back to life without peeling apart, a feature that extends its longevity (and at $20 a piece, that’s pretty important).
To keep your sponge as nice as possible for as long as possible, the brand suggests storing it in a clean space with ample airflow and light. Storing the sponge in a dark place with no airflow may promote bacteria and mold growth.
Even if you’re traveling, it’s worth finding a to-go container with some kind of airflow. Otherwise, you might arrive at your destination with a musty sponge.
Still, even if you do everything right, clean it after every use, and store it like a trophy, the Beautyblender won’t last forever. The brand suggests the sponges “typically last” three to six months. This is a pretty big window, but the brand says how long it lasts depends on how well you care for it.
Anecdotally, I’ve used the Beautyblender sponge in my personal makeup routine on and off for years, and mine typically caps out around the four-month mark with regular use (except for the one time my cat stole it a week post-purchase, a criminal offense given the price). However, plenty of Reddit users claim their sponges lived beyond a year — not necessarily recommended.
So although $20 may get you half a year of good use, not everyone will find the Beautyblender’s longevity and wash-well capabilities to be worthwhile. For professional makeup artists, Elizabeth told me, cheaper options might make more sense, as they often need new sponges for every client. But for everyday personal use, these features make a big difference in the experience over time.
