X may lose 4% of its global annual turnover for training Grok with personal data without consent



What you need to know 

  • Nine complaints have been filed against X by data protection authorities for using users ‘data to train Grok without their consent.
  • The General Data Protection Regulation (GDPR) could fine X up to 4% of its global annual turnover if the platform can’t establish a legal basis for using users’ data to train its chatbot without their consent.
  • It’s worth noting X suspended the processing of users’ data for training Grok.

AI-powered models heavily rely on internet sources for their training. Publishers and websites have been in constant legal battles with companies like Microsoft and OpenAI over copyright infringement issues. While OpenAI CEO Sam Altman argues copyright law doesn’t prohibit using copyrighted content to train AI models, he admits that it’s impossible to develop and create tools like ChatGPT without access.

X’s (formerly Twitter) Grok AI chatbot isn’t unique either. A few weeks ago, an avid X user discovered a setting change enabled by default that rolled out as part of a new update. It allows the platform to train its dedicated chatbot using users’ data “quietly.” However, you can turn off the feature by navigating through X’s settings (though you can only do it via the web app).





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