The Tokyo Game Show is one of the biggest gaming conventions on the planet, where publishers and developers from all walks of life get together in Japan to announce their latest projects to the world. Microsoft have just announced they will be joining the event this year via virtual stream to show off the latests developments for their Xbox brand.
Microsoft’s showcase will be begin on Thursday September 30, 2021 at 6:00PM JST (Japan) / 5:00AM EST (East Coast U.S.) / 2:00AM EST (West Coast U.S.) / 10:00AM BST (UK).
You can watch the whole stream on Tokyo Game Show’s Twitch channel. You can also catch the Xbox virtual showcase on Xbox social channels in Japan, Korea, and China.
Microsoft haven’t stated exactly what they’ll be showcasing, but given their recent announcement of bringing Xbox Cloud Gaming for the Xbox App on PC, we can expect that Microsoft could be announcing the general availability of Xbox Game Pass‘s Xbox Cloud Gaming in Japan.
For those expecting big announcements, Microsoft has downplayed any exclusives or global reveals, instead emphasizing that the showcase will focus on “regionally relevant” updates. Expect to see much of what was already revealed at E3 and Gamescom already, designed as an introduction to the ecosystem for the Japanese market.
Microsoft’s Xbox Series S and Xbox Series X have been performing well so far in Japan (at least for Xbox), outselling the Xbox One generation by a healthy margin. Microsoft may have a huge way to go to truly penetrate the Japanese market, but it does seem like they’re gradually making headway, with franchises like Yakuza, Tales of Arise, and Dragon Quest hitting Xbox this past year.
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