YouTube Premium gets new AI features to lure you into subscribing


YouTube is offering Premium subscribers the opportunity to try out a pair of new AI features on the mobile app.

The most impressive of the two, in our opinion, has to be the conversational AI which will answer questions about a video you’re watching as well as recommend other content. On “eligible videos”, you will see an Ask button below the channel name. Tapping it opens up a chat interface where you can begin talking with it. You can ask any question you want pertaining to the video or you can choose one of the preset prompts if you can’t think of any. The feature can summarize the clip for you or recommend other content. 

YouTube's conversational AI

YouTube’s conversational AI (Image credit: Future)

It works fine for the most part, however, keep in mind that this is an experimental state. In our time trying the conversational model out, it was able to summarize videos accurately and succinctly. Recommendations were solid, for the most part. If you look at the image below, you will see that the tool suggested a video by Vox on subtitles even though we watched content pertaining to Steve Jobs. For mistakes like this, people can tap either the thumbs up or thumbs down icon to provide feedback to YouTube‘s software. 

YouTube's conversational AI recommendation

(Image credit: Future)

The conversational AI is currently only available on the YouTube app on Android to American users aged 18 years or older. Those interested will need to act fast as it will only be available until December 15.



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