Black Friday has stirred from its yearly slumber. What was once a single-day sale now starts in October and has taken over November with Black Friday and Cyber Monday sales.
Although it’s often a great way to save money on some gifts and gear you need for yourself, mix in a mountain of mediocre markdowns, unscrupulous sellers, and marketing pablum, and holiday shopping becomes a more disorienting landscape than ever before.
Fortunately, the Wirecutter Deals team is here to assess retailers and holiday sales claims to help you save real money on our expert-approved picks. We’ve put together a Black Friday 2023 primer, so you know where to start.
