The Finnish health tech company has announced its partnership with Amazon, making its products available on the platform for customers in the US.
The Smart Rings Market Is About to Heat Up
The Oura Ring is currently the most popular smart ring. However, that could change in the future, as major tech companies are also jumping on the bandwagon. Samsung is expected to reveal the Galaxy Ring during the Samsung Unpacked in July, and even Apple is reportedly working on one. Oura’s move to widen the availability of its products suggests that the company is preparing to compete with the tech giants. It is ready to sacrifice some profits to maintain its early mover advantage.
From a consumer’s perspective, getting your hands on an Oura smart ring was already easy and smooth. You could pick one from the company’s official website, and recently, it was also made available via Best Buy’s website and retail stores. With Amazon now offering the product, buying the smart ring has become even easier and more convenient.
Amazon Availability Adds to the Convenience
With the Oura Ring now also available for purchase through Best Buy and Amazon, grabbing one has become much more convenient. If Amazon is your go-to shopping platform, you can enjoy certain benefits the e-commerce giant offers. Amazon Prime customers with the Amazon Prime Visa credit card can enjoy 5% cashback on their purchases. In addition, there are other advantages like Amazon Prime Shipping for free and fast delivery, along with hassle-free returns.
Moreover, If you are unsure of what size ring would best fit you, Amazon is offering a $10 Oura Ring Sizing Kit that you can buy to check your finger size. Amazon will offer you a $10 credit towards the purchase of the Oura Ring, making the sizing kit effectively free. Besides, Oura Ring chargers for all sizes are also available.
Oura on Amazon: Prices and Availability
The Oura Ring comes in two styles–Heritage and Horizon. Picking it up in the Heritage styling would provide you with four color options: Black, Stealth, Gold, and Silver. The Horizon style offers two additional colors, Rose Gold and Brushed titanium. All sizes, configurations, and aesthetics are available on Amazon in the US. Besides, chargers for all sizes of the smart ring are also available.
Pricing for the Oura Ring starts at $299 and goes up to $549, depending on the variant you choose. To access all health features, you need to purchase the Oura membership for $5.99 per month through the Oura app.
